Ep 025: Your Network is Your Net Worth w/ Will Caldwell

Will Caldwell is a graduate from the University of San Diego/
After majoring in Accountancy, he has grown to publishing many
articles in well-known sites such as Entrepreneur.com, Inman
News, and Elite Daily. Will grew up in the real estate industry,
with both parents working in the field. So it’s no surprise that
he himself is also making a dent in the real estate world. He is
the Founder and CEO of Dizzle, which is an app specifically
designed for real estate professionals and organizations, to help
generate more word-of-mouth leads.
STRATEGIES USED TO FUND BUSINESS

Initially it was teaching kite surfing. I was able to make cash
quickly. Then I started a drone business to compliment my
software business. I knew that I needed to get in front of
realtors, so I took aerial photography of the real estate. It was
a way to fund my activities before I was in the position to go
out and raise angel capitol to grow the business.
DESCRIBE A MOMENT WHEN YOU FELT LIKE GIVING UP

I was in a legal dispute with one of my business partners and it
didn’t look like things were going to turn out right for me to
continue. At that point you just pray a lot and take it day by
day. You can only control what you can do that day, and that’s
the mentality I’ve taken because it’s so uncertain when you start
a business.
HUGE SUCCESS

As we pivoted from our initial idea of selling apps to realtors,
to then turning into an advertising platform for vendors to reach
real estate agents or homebuyers during the sale of a house. To
see the vendors happy and to see the business model working as we
predicted, has been a phenomenal satisfaction to me and it’s the
reason why I do this.
SUPERPOWER

Resilience. I won’t go down easily.
KRYPTONITE

It’s everything that’s going against me as an early stage
founder. Running out of money. Customers don’t renew.
Uncertainty, it’s hard to predict.
IF YOU CAN HAVE ANY SUPERPOWER…

It would be mind control so I can know what everyone else is
thinking.
RECOMMENDED RESOURCE OR APP

Toutapp: Tout lets you see who’s opening your emails


 
RECOMMENDED BOOKS

The Hard Thing About Hard Things: Building a Business When There
Are No Easy Answers