Ep 020: How To Take Hits and Get Back Up w/ Mornee Sherry

Mornee Sherry is a former United States Marine and Google
employee. He is a self-starter with a passion for changing things
and the way we approach life. His latest venture, Lume Cube,
offers the world’s first off-camera flash and video light for
iPhone, Android, GoPro, and other casual capture devices.
STRATEGIES USED TO FUND BUSINESS

To fund it, we went through Kickstarter, but to fund the
Kickstarter, we had started a few businesses beforehand that were
mildly successful bringing in a few hundred dollars a week. We
also utilized a great idea and the future of that through equity.
We enticed a branding firm to give us their services in exchange
for equity. That resulted in a great engaging video and raised
$229,000 in 30 days.
FOUNDERS

“No man is an island,” is a very good saying. Every great CEO
should recognize their strengths, not lie to themselves, and
realize their weaknesses. And they should surround themselves
with people who are strong in their weaknesses.
DESCRIBE A MOMENT WHEN YOU FELT LIKE GIVING UP

We developed a product through Kickstarter and very close to our
initial launch of the product; the product we were getting from
the manufacturer at that time was not meeting our standards, but
requesting the order and the money. I had this gut feeling and I
knew it was going to upset a lot of Kickstarters, a lot of my
coworkers, and this manufacturer.  Nothing wrong with the
manufacturer, but my gut feeling was that you don’t release a
product you don’t want to put your name on.
HUGE SUCCESS

Lume Cube is a great level of success. I’ve started five of my
own companies from scratch and they’ve all been successful within
18 months. I look at those as battles won, but I haven’t won a
war yet.
SUPERPOWER

I believe I read people incredibly well through people’s body
language, through people’s language and eye movement. I feel like
I am good at reading and adjusting who I need to be to succeed in
that room.
KRYPTONITE

Sometimes you can take on too much, and I’ll say for me, my
kryptonite is initiative. I come up with new ideas to change this
world every day. I definitely have focus, but you have to make
sure that other ideas don’t become a distraction.
RECOMMENDED RESOURCE OR APP

Cision: Stream your process and Power your story
RECOMMENDED BOOKS

Anthem