Ep 021: How to Manage Social Media in Your Business w/ Laura Roeder

Laura Roeder is a social media marketing expert who gives
businesses of all sizes the tools they need to make their mark on
the web. With all of the clutter on the web, it’s hard to get
recognized and your thoughtful post may never get the exposure it
deserves. Laura is the Founder and CEO of Edgar, a social media
marketing tool, that tackles the problem social media is having
today, finding and connecting with your audience.
STRATEGIES USED TO FUND BUSINESS

Edgar was self-funded. I had another business, LKR Social Media,
and also another training business called B-school that I started
with a partner. Both of those businesses had done really well, so
I used some of the profits to launch Edgar. It was basically a
bootstrap model where we didn’t take on any investors or outside
funding.
FOUNDERS

I am a solo founder. My husband is the CTO of Edgar, he built the
product. He is like a founder in a lot of ways, but since this
product was stemmed from an existing business, we didn’t make him
a founder.
DESCRIBE A MOMENT WHEN YOU FELT LIKE GIVING UP

Once you grow your business larger, managing people is really
what you spend your time on. If you have someone on your team who
isn’t performing or isn’t a cultural fit, those can be the
hardest days. In particular, when I have to let someone go,
that’s definitely the most emotionally exhausting and the most
difficult thing I have to do as a founder.
HUGE SUCCESS

Something really fun with Edgar was how quickly it’s grown and
how much our customers have resonated with it. When we launched
Edgar it was really an experiment. We just knew that we wanted
it; we thought that other people wanted it, but we didn’t know if
people would buy it. As soon as Edgar got out, we got to our
first million in annual recurring revenue in about 11 months
after launch.
SUPERPOWER

I find that the problem is never the lack of ideas; it’s the
action of implementing it. Being decisive and putting some
version of it out there so that we may continue to improve it
would be my strength.
KRYPTONITE

One of the flipsides of the decisiveness is the impatience, which
is definitely a problem of mine.
IF YOU CAN HAVE ANY SUPERPOWER

I would love to be able to read people’s minds, but I know it
would be one of those that I would immediately regret as soon as
it happens.
RECOMMENDED RESOURCE OR APP

Edgar: The Social Media Queque That Never Runs Out


Slack: A Messaging App For Teams


 
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