Interview | Raising Neem-Roonis Interview with Azadeh Shams

Azadeh Shams is a toy designer living in Milan, Italy. She
specializes in creating toys for children bilingual in both
Persian and English. She has also become an internationally known
expert on raising bilingual children, frequently appearing on the
massively popular Man o To network. I became familiar with her
work on Instagram, where she frequently posts videos on how to
raise bilingual children, and often teaches by providing
scenarios and offering multiple choice answers of how to deal
with challenging situations.


I learned an incredible amount from Azadeh- she has such a
respectful approach to raising children, one that I think would
lead to the kindest and most sustainable way of passing on
language learning. Because in the end, language is all about love
and understanding- so it makes sense to use a gentle approach in
passing on a language rather than an overtly forceful one. Azadeh
is also graceful in answering questions not as a person who
claims to be an expert, but as someone with a particular point of
view. I hope you enjoy the interview- I learned so much from
her!

Resource List



Azi Toys- The place to find the toys and
worksheets Azadeh has put together


Azadeh Shams Instagram Page- Where Azadeh is
most active- great content for parents of bilingual children


Azadeh Shams YouTube Page- Videos of topics
for parents raising bilingual children