Jared Spool - UIE & Center Centre

Jared M. Spool is the founder of User Interface Engineering and a
co-founder of Center Centre.


If you’ve ever seen Jared speak about user experience design, you
know that he’s probably the most effective and knowledgeable
communicator on the subject today. He’s been working in the field
of usability and experience design since 1978, before the term
“usability” was ever associated with computers.


Jared spends his time working with the research teams at the User
Interface Engineering, helps clients understand how to solve
their design problems, explains to reporters and industry
analysts what the current state of design is all about, and is a
top-rated speaker at more than 20 conferences every year.


With Dr. Leslie Jensen-Inman, he is starting a new school in
Chattanooga, TN, to create the next generation of industry-ready
UX Designers. In 2014, the school, under the nickname of the
Unicorn Institute, launched a Kickstarter project that
successfully raised more that 600% of its initial goal.


He is also the conference chair and keynote speaker at the annual
UI Conference and UX Immersion Conference, and manages to squeeze
in a fair amount of writing time. He is author of the
book Web Usability: A Designer’s Guide and co-author
of Web Anatomy: Interaction Design Frameworks that Work.


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