Brian Hull - The Weather Company, An IBM Business

We make all kinds of decisions based on the weather, and now Watson is looking at how the weather influences all kinds of behavior. Today we talk about that and how IBM is using restless reinvention to constantly improve those predictions.

32 Minuten

29.7 MB

Podcast

Podcaster

Design Driven

A fresh podcast about using design thinking to build great products and lasting companies..

Kunst , Technologie , Wirtschaft

Beschreibung

vor 8 Jahren

Brian Hull is a creative leader with over 15 years experience in
driving award-winning solutions for some of the world’s largest
advertising agencies, marketers and brands.

With executive creative posts at New York’s Grey, Organic, and
G2, Brian has amassed a variety of B2B and B2C category
experience across multiple marketing channels.

Be it Times Square signage, to in-store, in-dash, on-pack,
on-line, mobile and more, Brian is a strong believer in creating
unified marketing experiences that focus on being relevant,
engaging, intuitive and beautiful.

Newly acquired by IBM, Brian leads the The Weather Company's
Global Creative Lab teams utilizing Watson’s cognitive
capabilities along with the ultimate trifecta of data–weather,
location and time–to concept, create and deliver advertising
products, services and experiences across all Weather Company
properties.

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