Andy Vitale - Polaris Industries

Designing software is one thing. Understanding the needs, 
of people buying a physical product is entirely different. Or is
it?


Today I’m talking to Andy Vi-tally about designing experiences at
3M, and his new role at Polaris where they make motorcycles and
ATVs.


Andy Vitale is the Director of User Experience at Polaris
Industries, a global powersports leader, where he is responsible
for leading user experience design across Polaris’ innovative
product lines. Andy is focused on translating human insights into
actionable experiences that fuel the passion of riders, workers
and outdoor enthusiasts.


Andy holds a Master’s Degree in User Experience Design and has
almost 20 years of experience, having held multiple roles as a
designer, entrepreneur, education department chair, and design
leader. With a proven ability to lead change and process
improvements, Andy has developed strategies and design solutions
for diverse organizations ranging from startups to Fortune ranked
companies. He is a relentless user experience evangelist, with a
passion for cognitive thinking and humanizing technology, driven
by a user-centered passion that takes a team, and its products,
from good to great.


Aside from his primary role at Polaris, Andy is an adjunct
professor for Kent State University’s User Experience Design
graduate degree program. He often writes about design and speaks
at conferences and events.


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