Greg Storey - InVision

About This Episode


What is the relationship between innovation, design, and
organizational culture? In a perfect world, they don’t just
overlap; they are continuously working together in a symbiotic
relationship. So why is it that the three aren’t always spoken of
together? More often than not, you hear executives talking about
innovating with design or creating a culture of innovation, but
without the third piece you can only go so far. 


“The truth about Innovation is that we have all the tools that we
need. Unfortunately, the entrenched culture within a lot of these
companies isn’t changing to meet the needs of these new
innovative ways. Until the culture changes, you’re not going
to see much lift and see the needle move very much.” - Greg
Storey on The Hard Truth About Innovative
Cultures (HBR)


The value of design isn’t always tangible, and for organizations
where legacy systems or legacy culture rules, it can get in the
way of making effective design decisions. At the end of the day,
design can help you innovate, but there has to be organizational
alignment and cultural shifts to truly achieve the “innovation”
that many business leaders strive for.


Topics Include
Creating alignment to goals across multiple teams and how that
translates to tactical execution.The conversations happening in
boardrooms about design and its impact on business. How legacy
culture can get in the way of making effective design decisions,
and how to address it. 

About Greg Storey


Greg Storey is an internationally recognized designer, writer,
and speaker who joined InVision in 2019. He has more than 22
years of digital design experience, leading teams through
full-scale projects in a wide array of industries, including
retail, education, law, and gaming. As an entrepreneur, Greg has
founded three successful businesses, one of which was ranked in
the Inc. 5000, a list of America’s fastest-growing private
companies. Greg’s work has been recognized by The Webbys, W3
Awards, and featured in Communication Arts and the Wall Street
Journal.


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