Martin Ringlein of Eventbrite: Redefining R&D

What is the difference between innovation and R&D? For Martin
Ringlein, Global Head of R&D at San Francisco based ticketing
platform Eventbrite, innovation is a cliche. It’s no longer
innovative to strive for an “innovative” product. Instead, Martin
prefers the classic phrasing “R&D”, or research and
development but with a slight twist.


The “D” in R&D is limitless. Although it traditionally refers
to research and development, it can be research and design,
research and diversity, research and data analysis, and so much
more. The key element that ties the possibilities together is the
research.


Eventbrite is continually seeking unconventional growth and
attempting to predict what’s next.


“What would Eventbrite look like if it wasn’t Eventbrite? If it
did things that it didn’t do if it was in places that it has
never been before?” - Martin Ringlein


These are the questions that Martin and his team are seeking
answers to, and while they may not have them today, it’s
sometimes more important to be asking the right questions than
finding the solutions too quickly.


In this episode, J Cornelius and Martin explore topics like:
What is the common pattern of successful R&D in any tech
company?Why should you be focusing on your customer’s customers?How
do you validate your data and research?Why is it sometimes okay to
rely on your gut?




Martin Ringlein is the Global Head of R&D at Eventbrite, one
of the largest ticketing platforms in the world.


In late 2016, Martin joined Eventbrite pre-IPO through the
acquisition of his previous startup, nvite, where he served as
CEO and Chairman of the Board. Prior, Martin was a Presidential
Innovation Fellow at The White House working directly within the
Executive Office of the President for the Obama administration.
Martin’s first company, nclud, a research and design consultancy,
was acquired by Twitter pre-IPO, where he went on to become their
first Design Manager, helping build and lead the R&D team.
Martin is also a Venture Partner at NextGen Venture Partners,
where he invests in early and late-stage startups, such as
Hyperloop One and Chime.


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