Udaiyan Jatar - Blue Earth Network

The question that we’re all asking today: How do you sustain your
differentiation in shifting market conditions?


Furthermore, how do you build consumer loyalty in a world where
products and technologies are copied almost instantly and brands
struggle to differentiate themselves?


In this conversation, J Cornelius and Udaiyan Jatar (“UJ”),
Founder of Blue Earth Network, discussed what it takes for an
organization to be truly different, how to fight against the
rapid product commoditization that is occurring in the 21st
century, and the most important factor in establishing brand
affinity. 


Topics include:


Why do some brands transcend their competitors so much faster
today?

The two forces of differentiation

How do you sustain your differentiation in shifting market
conditions?

The positive impacts of aligning your front and back office

The “Iceberg Analogy” behind product design

How do you create brand affinity?



About Udaiyan Jatar: 


Udaiyan Jatar, widely known as "UJ," has been spearheading
transformation initiatives for global organizations for decades.
He's led global brand development and marketing at Procter &
Gamble and Coca-Cola and been an educator and board member at the
Presidio Graduate School and Georgia Tech Institute of
Technology. He now runs Blue Earth Network, a platform for
creating systemic change and sustainable differentiation for
organizations of all sizes. 


UJ’s TEDx talk, The 7 Disciplines for Building a
Transcendent Brand, explains the counterintuitive disciplines
that helped small entrepreneurs create iconic brands like Apple,
Coca-Cola, and Harley-Davidson that eventually "transcended"
global culture. These brands pass the tattoo test.


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