Ryan Frederick of AWH: Troubleshooting Common Product Design Mistakes

It’s human nature to want to solve problems as soon as they come
into view — no matter if the problem is worth your efforts in the
first place. We’re also wired to think a complex problem warrants
an equally complex solution. 


However, we sometimes need to work to overcome this human nature
during the product design process. Don’t fall prey to
confirmation bias because of an impulse to prove your idea right
or get something done quickly. Unbiased user research, an expert
view of the problem, and simple solutions are key for
developers. 


In this episode, host J Cornelius and guest Ryan Frederick
discuss how to make better, smarter design choices by analyzing
common mistakes developers make on the path to their finished
product. 


Topics Include


Why unsuccessful products still make it to market

How solving low value problems leads to low value solutions

Why complex problems call for simplicity and elegance, not
complexity 



About Ryan Frederick


Ryan Frederick is currently the Principal of AWH, a product and
data consulting firm. He has been an integral part of starting
and growing several software and service companies, seeing these
companies through from inception to sustainability. Originally a
developer, Ryan’s experience is at the unique and advantageous
intersection of business acumen and technical knowledge. 


Ryan is the author of The Founder’s Manual: A Guidebook for
Becoming a Successful Entrepreneur. He also authored the
forthcoming book, Sell Naked - And Other Advice for Growing and
Managing Service Firms. 


An active angel investor, Ryan mentors and advises entrepreneurs
and start-ups, as well as corporate innovation leaders. He also
launched a non-profit workforce development program, i.c.stars,
to train under-employed adults on digital skills.





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