How Shopify Guides Consistent Product Improvements

About This Episode


It’s easy to get caught up in the excitement of dropping big,
bold, and shocking product changes without a lot of forethought.
But, unless you’re Apple or Tesla, this approach to design just
isn’t sustainable. 


Instead, focus on releasing product enhancements that are
measurable, reversible, iterative, even humble. This isn’t a sexy
approach, but it will yield a shipping cycle that produces
consistent upgrades customers actually care about.


Listen as host J Cornelius and guest Katrina Bautista uncover
user research methods and team alignment tactics that enable this
dependable shipping schedule.


Topics Include


‘MacGyvering’ research to bring customer desires to
light 

Applying psychology principles to user research questions to
reveal truths 

Using the “Anti-Surprise Law” to safeguard product
improvement releases 



About Katrina Bautista 


Katrina Bautista is a UX Manager with Shopify, one of the world’s
top e-commerce platforms. She shapes the way Shopify empowers
merchants so they can fully leverage the platform through
apps. 


Beyond her day-to-day role, Katrina is a self-described noticer
of things and never-give-upper. She prides herself on her mastery
of making all things simple, clear, elegant, and
persuasive. 


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