Jacob Glenn of M Genio: How to Scope Innovation Projects

Because of today’s advanced technology and malleable software,
there’s almost no product idea that’s too outlandish to create in
some form. While it’s exciting to have seemingly endless
possibilities, actually ideating and making truly new, innovative
products is a huge undertaking. Add the need to ensure that these
products are user-friendly and simple, yet groundbreaking and
fresh, and the challenge becomes almost insurmountable. 


How do you define the scope of a new product? Who is going to
design it? How do you get multiple teams aligned around the same
idea for the project’s duration? Who’s the leader when several
stakeholders are involved? How do you design with users in mind
when users have never seen anything like what you’re
proposing? 


In this episode, host J Cornelius and guest Jacob Glenn address
these questions and more. They illuminate how to take an
innovative idea and turn it into a marketable, desirable product.


Topics Include


How staying true to your core promise will lead to a more
intuitive product 

Why products demand cross-discipline teams to bring them to
fruition 

How to work well across team lines, and resolve difficulties
when they do arise 

How to take cues from successful products to inform
unprecedented ideas 



About Jacob Glenn


Jacob Glenn is the Founder and President of M Genio, a boutique
software development and consulting firm offering strategy,
execution, and support for industry leading companies. They
specialize in mobile solutions, Internet of Things, and
Salesforce automation.


Throughout his more than two decades of experience, Jacob has
maintained a consistent track record of success leading complex
engagements focused on strategy, process, and emerging
technologies. The projects he spearheads create value at the
unique intersection of business and technology.


Hosted on Acast. See acast.com/privacy for more information.