Optimize Your Team by Applying Brain Science

About This Episode

The tech industry is full of stereotypes. The business exec who
only talks in MBA acronyms and spreadsheets. The developer who’d
rather code alone in a dark room than attend a co-worker's
birthday lunch. The diva designer who always insists on more
whitespace and is overly-concerned with font choices.


In reality, these stereotypes are dated. Worse, they’re impeding
great teamwork. When designers, developers, and business people
work in siloed teams, and only come together in progress report
meetings, they are pitted against each other because that's how
their departments are structured.


Too many companies think different skills should be independent,
to think on their own to create the best thinking. The reality is
we need teams to be interdependent so they can collectively
create better outcomes. When we seek to understand the individual
people in these roles, we can map out how to use their natural
skills in more effective ways.


How do you understand individuals? You need a handle on the
principles of neuroscience and how the human brain actually
works. Then, you can structure your teams not by departmental
silo — but by personality, motivations, and natural talent. This
creates a culture of truth seeking, progress, and true
innovation. And isn't that what we all want?


Listen as host J Cornelius and guest Evan LaPointe explain how
neuroscience helps you understand the people on your team and,
ultimately, streamline design and development. 
Topics Include

How to align team members’ personalities with strategic
business goals to get things done

Why asking, “What am I missing?” is your most potent tool to
expand your team’s collective intelligence

How to get your entire company to embrace the power of brain
science to apply its principles to customer behavior




About Evan LaPointe

Evan LaPointe has a proven track record of founding, growing, and
selling top-tier businesses. This includes: Satellite, acquired
by Adobe Systems and now one of the largest analytics-based
technologies available; and Search Discovery, the most prominent
independently-held analytics and business intelligence
consultancy in the United States. And that’s just the
start. 


In sum, Evan’s products and services have helped thousands of
brands better their products, cultures, processes, client success
and value assurance programs, and so much more. 


Learn more about Evan and connect on LinkedIn.


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