15. The Secrets of Selling with John Hardy (Part 1)

Today on Sanity Check we are joined by an Australian living
legend. John Hardy is a highly accomplished Retail CEO with over
50 years experience leading some of Australia and New Zealand's
biggest brands including Godfreys, as well as driving performance
turnarounds for Barbeques Galore, Amart Furniture & Fusion
Retail Brands. You may recognise him as that man from the ads
with the bowling ball at the end of a vacuum!


In this episode we discuss John's timeless approach to selling,
from understanding why people buy products, identifying customer
pain points, keeping customers engaged and loyal to your brand,
starting and scaling sales teams. He also shares a number of
funny and insightful stories from his 50+ years in the
industry. 


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And Done!