My Mission: Save the World by reviving MCM Ranches

Loving and reviving MCM ranches is more than my job. It's a
personal crusade. I'm on a mission to help as many new homeowners
as I can with the process of moving into, and adapting, an
existing mid-century ranch to suit their lifetime
needs. 

The saddest thing that can happen to a recently sold MCM home is
to be bulldozed to make way for something bigger, newer, and
worse. But it's ALSO really tragic (to me) when ranches are
viewed as nothing more than starter homes. After all, many ranch
houses are still home to their ORIGINAL BUYERS. 

With a little love and careful updating, they can be the forever
homes of the millennial generation too. 

The more mid-century ranches - and ranch owners - I can help, the
more that impact resonates through American housing.

Let's make it happen! 


In today's episode you'll hear ...


How I moved backed to Madison, WI to reunite with my hometown
... and fell in love with the idea of reviving an MCM ranch.
[1:58]

What happened when I went looking for the book on how to
update a modest mid-century ranch (spoiler alert: it didn't
exist) [4:11]

Why MCM ranches are are a key component of US housing stock
[6:48]

 The story of how I came full circle from swearing off
anything to do with suburban housing based on my youth in
mcmansion central on the north side of Chicago to committing
myself to a crusade on behalf of reviving MCM ranches. [8:24]

The worst thing that can happen when a mid-century house is
sold ... and the best [12:51]

A tease for my new Digital Course: get ready to clarify your
desires, analyze your house, find the resources you need, and put
it all together into a laser-focused vision to help you get the
remodel you want with the budget you have. Find the waiting list
below [14:59]



Find links and complete show notes at midmod-midwest.com/204!