Behind the Business: Product Development, Managing Expectations, and Simply Taking Action

The journey of developing a new energy drink or any product
doesn't come without it's highs or lows. From our initial
tastings and surprises with certain ingredients to managing
expectations and the hurdles of product development. We recount
adventures with luggage, saltine stories, and the pivotal
decision to stick with natural sweeteners. Reflecting on the
parallels between business and sports, we emphasize the
importance of adhering to values and taking action amidst
uncertainty. Join us for an insightful exploration of Underdog
Energy!

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You can follow us on social media @underdog_brand on Instagram,
@underdog_brand  on TikTok and The Underdog Brand on YouTube
where we share podcast snippets, athletic research, and our
products.

Visit our website to shop clothing and our performance drink,
Underdog Energy.

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