Powered by Passion: Behind the Lee Asher Launch

In this special episode, we take you behind the scenes of our
trip to Oregon to team up with animal rescue advocate and
Underdog’s co-founder, Lee Asher. From filming on his sanctuary
to prepping every detail for launch day, we break down what it
really took to kick off this purpose-driven campaign. We’ll share
what this partnership means for our mission, our team, and the
future of the brand—and why this is about way more than just
selling drinks. This is about fueling people who show up for
others, every single day.


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where we share the video podcast, snippets, athletic research,
and our products.

Visit our website to shop clothing and our performance drink,
Underdog Energy.

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