Behind the Business: The Daily Hustle of a Start Up Brand

In this episode, we dive deep into the relentless hustle required
to continue to level up. Starting with sending as many Instagram
messages as possible each day, Joey shares stories of reaching IG
message caps to build awareness. We discuss the importance of
seizing opportunities without letting fear hold you back. We also
run through how we are creating demand for UD at the store level,
emphasizing how the hustle never ends and complacency can lead to
losing progress. Finally, hear the story of driving to a remote
gym in New York to deliver cases and develop a partnership.

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You can follow us on social media @underdog_brand on Instagram,
@underdog_brand  on TikTok and The Underdog Brand on YouTube
where we share podcast snippets, athletic research, and our
products.

Visit our website to shop clothing and our performance drink,
Underdog Energy.

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