#6 Ariel Poler, Reveri Health | Making It Real Podcast with Jan Brinckmann

Ariel Poler is the founder of Reveri Health, a company in the
human augmentation space that helps millions of people relieve
stress, anxiety, chronic pain and insomnia through Alexa-based
programs.





Prior to Reveri Health, Ariel has founded and ran three Internet
companies: I/PRO, Topica & TextMarks. He was an active board
member at a number of technology companies, including Strava,
Kana Software, LinkExchange, StumbleUpon, Silicon Investor &
Odeo.


He currently serves on the boards of NeoSensory, Freedom
Financial, HUMM & Returnly.Ariel is also an active angel
investor. His investments include AdMob, Thumbtack, Flixster,
Slideshare, Cornershop, Optimizely, Brightroll, Clearbit,
Pantheon, Instructables, VivaReal, Mashery, Viki, AngelList,
Homelight, Bios Health, Change.org and NexTag.





Download the one-pager for curated top learnings of this episode
https://makingitreal.io/6





Ariel Poler, Reveri Health | Making It Real Podcast with Jan
Brinckmann | Episode #6





00:00 What brought Ariel to the internet space in his early days
as an entrepreneur


06:37 Is it a good way to raise capital early on to start your
company?


08:06 How much equity should you give away as a founder when the
company is still young?


11:02 How to build a great team


13:06 How do you decide which opportunity to go for?


15:53 Working on several projects in parallel vs sequential
working


18:11 What Ariel enjoys about being early in new business spaces


21:18 What project Ariel is focusing on right now


24:53 Can you apply the 80/20 rule to determine what founders
should focus on in the early days?


27:18 What Ariel looks on to determine product-market fit


30:14 How important is it to generate early revenue?


33:00 The #1 mistake founders commit


35:00 Best practices for hiring slow


37:40 Besides Human Augmentation, what else should founders have
on their radar?


39:36 Final advice for entrepreneurs who want to make it real