#11 Aimie-Sarah Carstensen, CEO of Realtainment | Making It Real Podcast with Jan Brinckmann

Aimie is the co-founder and CEO of Realtainment, which covers the
brands ArtNight, ShakeNight, PlantNight and BakeNight. Her team
brings more than 30,000 people together every month. The platform
enables 1,000 artists, bakers, and confectioners, florists &
bartenders to make a living doing what they love. Realtainment’s
vision is to combat digital loneliness with a new brand of
“edutainment”, bringing communities together offline again.





Aimie-Sarah Carstensen, CEO of Realtainment | Making It Real
Podcast with Jan Brinckmann | Episode #11





00:00 How did you get started?


01:30 Did you want to start your venture with a co-founder?


02:09 How did you know that your co-founder is the right one?


04:45 Bootstrapping the venture


05:45 From a corporate job to the triggering moment to start your
own venture


07:08 What was your biggest concern that your venture would not
work?


08:55 First steps to get ArtNight going


12:20 How did you pick the artists to start out with?


13:50 Approach to start a completely new concept


16:11 What “edutainment” means for Aimie


18:25 Best channels to get customer feedback


19:18 Expanding ArtNight and tips for scaling


22:46 Event ventures during Covid


26:45 Next steps for Realtainment


28:31 Lessons learned while managing the team completely online


30:45 Tools to increase efficiency & productivity


32:26 What are the things you're most excited about?


34:08 What are you enjoying the most being a founder?