#14 Colin McElwee, Co-Founder of Worldreader | Making It Real Podcast with Jan Brinckmann

Colin McElwee is the Co-Founder of Worldreader. He has a degree
in Economics from the University of Manchester and a MBA from
ESADE Business School, where he also was the Executive Director
of Marketing and Communication from 2001-2010. From 2012-2014,
Colin was an invited member of the Global Agenda Council for
Africa of the World Economic Forum. Colin has extensive
for-profit and not-for-profit experience around the globe. He was
an economist for several Brussels-based lobbies to the European
Commission. Colin was also the Global Marketing Controller for
Scottish & Newcastle where he oversaw Formula 1 sponsorship
and product distribution to over 150 countries. He co-founded
Worldreader in 2010 with the vision of creating 100's of millions
of readers in sub Saharan Africa. 





More about Worldreader: https://www.worldreader.org


Follow Worldreader on Twitter: https://twitter.com/worldreaders


Contact Colin: Colin@worldreader.org





Colin McElwee, Co-Founder of Worldreader | Making It Real Podcast
with Jan Brinckmann | Episode #14





00:00 What is Worldreader about?


01:28 Is Worldreader an NGO?


02:44 How did Worldreader get started and what did you do before
it?


06:58 Going from a vision to making it real


09:27 How did you get started with Worldreader?


14:52 Advice on how to form first relationships when you're
starting out


16:47 Networking in times of Covid


19:33 Approaching developing markets


22:28 How did you get Worldreader to where it is now?


25:17 Taking Worldreader to the next level


28:23 From the first few hundred readers to 300,000 users


32:55 Making high-quality content accessible in Africa


37:21 About content contribution


40:38 Do you have a guiding concept to make things real?


44:29 What is for you personally most rewarding about
entrepreneurship?