2: Rich Drake on Building a Lead Generating Machine

This week we are talking to Rich Drake, CEO of the Houston
franchise of Renters Warehouse. In the last four years, Rich and
his team have built out the largest Renters Warehouse franchise
in the nation, in terms of revenue, growth rate, and the number
of units.  In this interview, we talk about how they market
and how they've been leveraging local networking events to help
build a lead generating machine.