14: Kai Davis on How to Stand Out in a Crowded Space

Today, I'm talking with Kai Davis, a business coach who helps
freelancers, consultants and entrepreneurs uncover hidden profits
in their business without spending more on marketing.


I've been following Kai for some time, and I happen to follow a
lot of people outside of the property management industry because
I think it is the smart thing to do. Following smart people in
other industries and then cross-applying those skills is one of
the fastest ways to get to the top.


In addition to being a highly-regarded coach and author, Kai is
also a founder of the public relations agency Double Your
Audience and host of the podcast "Make Money Online" and "Get
More Clients."


We're going to talk to Kai about lessons working with those folks
running service-based businesses and how they can apply that to
property management. And we're going to dig into some of the
strategies that he has used to market his own business.