24: Frank Klesitz on Reducing Churn With Database Marketing

Today, I am interviewing Frank Klesitz, the CEO of Vyral
Marketing. This is a company focused on helping professionals and
small business owners increase referrals and sales using their
existing – keyword 'existing', customer database.  


Frank and his team know that your customer list is losing roughly
10% of its value every month through natural decay if you do
nothing. Their video marketing strategy can turn those numbers
around and help you get more juice out of what you already have
instead of throwing marketing dollars at new leads.


Today we're going to be talking all about database marketing,
which is really content marketing pointed at a specific list of
the contacts that you already have.


Frank covers the fundamentals, shares his strategy to 10x your
results, and even writes an engagement email on the spot for a
property management firm.