25: Marcus Sheridan on Growing Your Business By Thinking Like a Customer

Today, I am talking with the man, the myth, the legend, Marcus
Sheridan, AKA The Sales Lion.  


This man is a content marketing machine. Marcus runs a content
marketing firm that helps small businesses of all types develop
inbound marketing strategies that actually move the needle and
increase sales.  


Marcus' roots are in the pool industry, where he went from close
to failing during the 2008 recession to building the most
trafficked swimming pool website in the world.


His book, They Ask You Answer: A Revolutionary Approach to
Inbound Sales, Content Marketing and Today's Digital Consumer,
was released about a year ago and it has blown up since then.


His book is a go-to resource for getting clarity around how to
start and sustain a marketing machine that reliably generates new
business over the long-haul. In our chat today, he shares exactly
what you need to do to get started.