42: Expanding Into New Markets with Matthew Whitaker

Today I am talking with Matthew Whitaker, the founder and
Director of Market Development at gkhouses, a property management
company that manages a lot of single family doors in Birmingham,
Chattanooga, Nashville, Little Rock and soon to be a city near
you.  


After starting in Birmingham during the housing crisis, gk has
expanded into multiple markets and seen some pretty significant
growth. Most importantly, I like Matthew. I think he's competent,
I think he's a hustler and he's doing interesting things.  


Matt knows what it is to be a founder while still being ambitious
and taking best in class thinking from outside the industry,
recognizing it's just a business that happens to do property
management. I love that mindset.  


Today, we're going to talk about his secret sauce and how he's
grown the business. If you're second-guessing your own approach
to growth, this is the episode for you.