47: Greg Crabtree on Understanding the Metrics You Need to Grow

Today, I'm talking with Greg Crabtree, the CEO of Crabtree Rowe
& Berger, a financial consulting and accounting firm for
growth-oriented businesses.  


Greg is also a fantastic speaker, and the author of Simple
Numbers, Straight Talk, Big Profits, where he outlines a pretty
revolutionary set of metrics for driving business profitability.
 


In our chat today, we're going to cover the most important
financial metrics that you can use to understand the direction of
your business.  How to measure them, the overall purpose of
what a benchmark is and a whole lot more.