49: Steve Crossland on How to Operate a Low Effort, High Profit Company

Today, I'm talking with Steve Crossland, the owner of Crossland
Real Estate Team, a local team in Austin, Texas working with
Keller Williams.  


Steve has built a profitable property management company, and the
reason I wanted to have him on the show is that he is known for
having some clear constraints and parameters of what he is
optimizing for.  


Steve is pretty much the opposite of one of these guys that's
trying to get to 10,000 doors at all costs.  He's running a
clear, tight playbook and there's a level of intentionality
around balancing profit and growth that I want to tease out and
discuss on the show.  


So this should be an exciting episode for anybody that is
managing less than 500 doors and is kind of wondering, “Do I need
to – do I have to grow?  Can I be profitable where I'm at?”


If you want some more clarity around those types of issues, then
this should be the episode for you.