Podcast
Podcaster
Beschreibung
vor 7 Jahren
Light has more than two decades of experience in wine industry
communications. Prior to forming Nancy Light Public Relations in
2003, she was Vice President of Public Relations for Robert Mondavi
for seven years, acting as chief communications strategist and
managing public relations programs for the company and its
portfolio of 16 wineries and labels. Light was responsible for
communications programs for the launch of ten new labels, including
international joint ventures, during a period of intense growth and
expansion in the US and key export markets. She also managed press
activity for family and key company executives and served as
spokesperson on promotional, business and industry issues. This
direct experience augments the broad view of the industry that
Light gained as Wine Institute Communications Director and in her
previous positions as Account Supervisor for Shelly Berman
Communicators, a public relations and advertising agency, and as
Public Relations Manager for Kobrand Corporation in New York, where
she started the company's first in-house PR department in the
1980s. Wine Institute is a public policy advocacy group
representing 637 California wineries and affiliated businesses
responsible for more than 80 percent of the nation's wine
production and 90 percent of U.S. wine exports. Light replaces Kari
Birdseye who departs the organization and plans to remain in the
wine industry.
communications. Prior to forming Nancy Light Public Relations in
2003, she was Vice President of Public Relations for Robert Mondavi
for seven years, acting as chief communications strategist and
managing public relations programs for the company and its
portfolio of 16 wineries and labels. Light was responsible for
communications programs for the launch of ten new labels, including
international joint ventures, during a period of intense growth and
expansion in the US and key export markets. She also managed press
activity for family and key company executives and served as
spokesperson on promotional, business and industry issues. This
direct experience augments the broad view of the industry that
Light gained as Wine Institute Communications Director and in her
previous positions as Account Supervisor for Shelly Berman
Communicators, a public relations and advertising agency, and as
Public Relations Manager for Kobrand Corporation in New York, where
she started the company's first in-house PR department in the
1980s. Wine Institute is a public policy advocacy group
representing 637 California wineries and affiliated businesses
responsible for more than 80 percent of the nation's wine
production and 90 percent of U.S. wine exports. Light replaces Kari
Birdseye who departs the organization and plans to remain in the
wine industry.
Weitere Episoden
38 Minuten
vor 3 Jahren
55 Minuten
vor 3 Jahren
23 Minuten
vor 3 Jahren
27 Minuten
vor 3 Jahren
46 Minuten
vor 3 Jahren
In Podcasts werben
Kommentare (0)