Troy Paski

Our “little” company was incorporated under the laws of the State
of California on October 15, 1991 by its principal founder Troy
Paski. Having gained experience in satellite operations, and
software debugging/development, the company was originally
conceived with the intent of providing engineering services to
the defense industry.


Troy Paski and the longest-tenured craft brewery owner in the
Sacramento area, if he comes off as a little jaded when you ask
him about hot new brewery in town or the latest double IPA with
mango, grapefruit and pineapple.


However, as an avid home brewer since receiving a brewing “kit”
for Christmas in 1991, and having a passion for truly great beer,
Troy soon realized a much more lucrative growth opportunity
emerging in the craft-brewing industry, and helped pursued the
company to pursue that avenue for growth instead.On a cold wintry
evening while sampling a very nice blueberry ale from Marin
Brewing Company in November 1993, it was officially decided to
focus the company’s energy on commercially marketing our
company’s new flagship product, which up until then had been
T.ROY’s (nickname for Troy) home-brew specialty.


It took us six months of intensive labor finding the right
investors, suppliers, and everything else, before we were able to
get our flagship product on the market.In an attempt to carve out
a niche in the growing microbrewery market, we decided to
distinguish ourselves from the competition by providing the
consumer with an easily identifiable package that was unlike
anything previously seen in the industry (e.g., product
separation…), along with a traditional style of beer (India Pale
Ale – IPA) that had not been readily available to consumers for
quite some time. We believe this style of beer tends to attract
those consumers who are currently drinking hand-crafted pale
ales, and who are looking for a more fuller-bodied “more mouth
feel” type of beer to drink. This train of thought has proven to
be an asset to our company, and has been clearly evident from the
enthusiasm generated by consumers over our company’s flagship
product!!!