Danni Lin - Great Wine

Danni Lin (B.S., M.S.), CEO of GREAT WINE, Inc., would like to
share her entrepreneurial journey. Under her leadership, GREAT
WINE now has an online store, and understands that technology
does not only make a product; it also creates an environment in
which symbiotic parts of the wine world will thrive together to
create higher product demand and supply.


Besides adopting groundbreaking technology in winemaking, GREAT
WINE also collaborates with myVinotype – a smart wine
recommendation platform for wine-related businesses and
connoisseurs to learn more about clients’ wine preferences.


Launched in 2011, myVinotype first started as a website widget
and a consumer survey. By 2016, the platform has launched an iOS
app, and has become available in eight languages worldwide. All
these features are supported by data analytics in order to be
more client-oriented.


GREAT WINE is a huge success in the USA. In 2016, GREAT WINE
opened its first tasting room in the Seattle Metro Area to offer
wine tasting and vinotyping experiences to clients. It is ready
to accept future challenges it may encounter during the expansion
phase.


Our CEO Danni Lin is devoted to inspire more clients to engage in
the global cultural exchanges of wine, with the opening of the
first international satellite tasting room in China in September
2017.


Before becoming the CEO of GREAT WINE, Lin was a Data Scientist
at Microsoft. Like many, Lin had experiences of going into a
supermarket, and got lost in massive product lists and ads. She
thought her likes and dislikes were related to how knowledgeable
she was in wine – until she had a conversation with Tim Hanni.


Hanni is one of the first Americans to become Master of Wine, and
introduced Lin to the scientific concept of “vinotype,” i.e. wine
preferences and sensory abilities of people. Lin then transformed
from a wine novice to a wine educator who encouraged consumers to
speak their mind – what they really enjoy drinking and
experiencing.


In 2016, GREAT WINE opened its first tasting room in the Seattle
Metro Area to offer wine tasting and vinotyping experiences to
clients. Lin did not let tasting and learning end in a
brick-and-mortar store; she started a wine club for her clients
so they can enjoy “vinotyped” selection of wines at home.