Ron Williams, Executive Director

Ron Williams, a veteran of the Walla Walla tourism, arts, and
wine industries, has been hired as the new Executive Director of
Visit Walla Walla. “Ron’s broad-based experience with the key
industries that drive tourism in Walla Walla made him a natural
fit to take the reigns of Visit Walla Walla.


Since 2013, he has served as the Executive Director of
Shakespeare Walla Walla. As Executive Director, he helped create
the successful Dia de Los Muertos street festival, forged
partnerships with a wide range of local and regional arts
organizations, and oversaw explosive growth in the performing
arts organization. Williams has also acted as the Managing
Director of the Gesa Power House Theatre in Walla Walla, which
hosts theater, music, dance, public and private events, meetings,
parties, weddings, and festivals.


A proven collaborator, Williams has been involved in various
projects with the Walla Walla Valley Wine Alliance, the Walla
Walla Valley Chamber of Commerce, the Downtown Walla Walla
Foundation, and throughout the education community.


“Walla Walla has done an extraordinary job in building its brand
and growing into a world-class travel destination, and I believe
my background will help build on that momentum,” Williams said.
“I am thrilled to take this next step, and I look forward to
continuing the great work Visit Walla Walla has done in promoting
this region.”


A Theater Arts graduate of Occidental College in Los Angeles,
Williams started his career in the film industry as a project
manager and executive producer. Williams replaces Ron Peck, who
served as Executive Director for Visit Walla Walla for more than
three years.