The B2B Minute - Grow Your Business With Strategic Partners

The biggest channel that most business owners neglect is working
with strategic partners.


One strategic partner can be worth ten new clients because
they're constantly a source of new opportunity.


Partnering with entrepreneurs like Shay ️
Rowbottom, Mark Firth and Justin
Knott / Kelley Knott created opportunities for my
business that went above and beyond garnering a single new
client.


But how do you find the right strategic partners?


And how do you engage them to work with you?


That's a big question and one I touch upon in the video below.


The TLDR versions:


+ Understand who compliments your services.


+ Create a campaign within Sales Navigator to find them.


+ Connect with 40-60+ a day


+ Reach out with a relationship first msg to explore the
partnership.


+ And once on a call, figure out an easy way to test each others
skills and build trust without risk (i.e. swap services and
advise on your own account or a client who doesn't mind
experimentation).


Take baby steps towards building trust and letting the
relationship blossom.


Once it does it could be one of your strongest sources of
opportunity going forward!


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