Ep.10 The persona behind India's First Wedding Media Company ft. Parthip Thyagarajan, Co-Founder & CEO - Wedding Sutra

Parthip Thyagarajan, set up Wedding Sutra over 20 years ago to
cater both B2C (brides-to-be and their families) and B2B (wedding
planners, caterers, venues, makeup artists, photographers, gift
specialists) audiences. Wedding Sutra has become the go-to source
for all information and trends related to weddings.

Thyagarajan has worked closely with leading hospitality chains,
travel, jewelry, and lifestyle brands for their wedding-specific
initiatives.
These include companies like IHCL (Taj group of Hotels) with whom
he co-created the WeddingSutra Influencer Awards that recognize
the most talented and respected names in the wedding
industry.

In this episode, Parthip talks to Hardik about his favorite
weddings of the decade, his long journey of building Wedding
Sutra, the impact of films and web series, Covid wedding trends,
what goes into organizing a mega luxury wedding, new careers that
have emerged from the wedding industry, creating engaging content
for the readers on the platform, his advice for brides and grooms
to be, who is the real wedding planner in a wedding and lots
more!


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