Ep153 Ben Hubbard CEO & Co-Founder of Parsyl: Bringing a good kind of naïveté to insurance

Today’s guest is a real insurtech innovator with a story that is
all the more remarkable because is bringing cutting edge tech to
one of the oldest and most traditional lines of insurance, cargo.
Ben Hubbard CEO and co-founder of Parsyl is an insurance
outsider, who now finds himself running a Syndicate in the
beating heart of the global cargo market – Lloyd’s of London. How
did he get there? The other remarkable part of the Parsyl story
is that it is unlike other insurtechs, who see fusty old
insurance as ripe for disrupting, Parsyl is born from the idea
that it is insurance that completes the tech side of the business
because it allows economic incentives and enhanced coverage to be
offered to customers to make them change behaviour and run their
businesses better in the interests of all. So Instead of just
selling technology it is also coming to take on a client’s risk –
and that is something much more useful. To give you an idea of
the firm’s progress and its potential, the business has just
announced a strategic partnership with Lineage Logistics, the
world’s largest temperature-controlled logistics solutions
provider whose customers spend around $500mn a year on cargo
insurance. Ben is a really friendly character who has the
charisma and empathy needed to succeed in a multi-brokered market
and I think his approach shows the way forward for how best to
apply technology in the wholesale insurance value chain. So
listen on – you may find inspiration for how to adapt Ben’s
approach into your own chosen specialist lines. LINKS We thank
our naming sponsor AdvantageGo: https://www.advantagego.com/ And
our advertiser Bolton Associates:
https://www.bolton-associates.co.uk/