Special Ep: James York of Peaccce - from inertia to outright hostility

Today’s episode is a real treat because we are doing something
that we rarely do. That something is to undertake a genuine
appraisal of what has gone well and what hasn’t in a business in
the time since we last spoke. I often interview tech-focused
entrepreneurs who have visions of how to transform the industry
for the better. But what I almost never do is get them back on
the show to examine in detail how their ideas fared when the came
in direct contact with the often harsh reality of the industry as
it is today. But I suppose James York, the founder and CEO of
Peaccce is not like other insurance entrepreneurs. In fact I have
never met anyone quite like James. Two years ago he was on the
show espousing insurance reviews as a way of achieving a new type
of consumer insurance platform sitting somewhere between search
and price comparison. Now he’s back on the show to report in
graphic detail how that experience went – and how he has adapted
to the realities of the marketplace. It’s honest, sometimes
brutally so. In tech everyone is always going on and on about how
it’s so important to nurture the ability to fail fast and iterate
– except almost no-one will admit to having done so. Just because
your idea is right it doesn’t mean that it will be accepted with
open arms. But James a robust enough character to take setbacks
on the chin and re-focus. His latest idea on how to advance his
vision is spectacularly simple and incredibly useful and his
enthusiasm and energy is completely undiminished. This is an
incredibly valuable conversation because it is borne form hard
experience. It’s also one that anyone interacting with the
Insurtech world will easily relate to and learn a huge amount
from. LINKS CAR QR: https://peaccce.com/carqr Peacce:
https://peaccce.com/