NBA's most popular photographer (from the Balkans) - Cassy Athena - Ep 97

Cassy Athena is your favorite NBA players favorite photographer.
She is an American with Serbian/Greek roots who has worked for
Sports Illustrated, Samsung, Billboard, Red Bull, Fox Sports,
Dime Magazine, Slam Magazine, NBA, Under Armour, Nike, Jordan
Brand, and more. She has worked exclusively with the biggest NBA
athletes and has helped with branding/marketing to many athletes
and entertainers! In this episode we talked about her Balkan
roots, her viral meme, some of her best photos and much much
more... Check out her work at: https://www.cassyathena.com/
https://www.instagram.com/cassyathena/
https://www.instagram.com/cassyathenaphoto/ 0:00 Intro 1:30
Cassy's Balkan Background 5:45 Serbian community in LA 7:00 How
Cassy got into photography 9:50 Freelancing or working directly
with the nba? 11:30 Reels taking over IG & YT content trends
17:00 Behind the scenes content from NBA players 21:30 Nick Young
Meme 26:30 Photos of Drake 29:00 What makes a great photo 31:00
Working with Lebron/Curry 36:30 Getting balkan brand sponsors
41:30 How nelly comes up with video ideas 44:30 Atmosphere in
balkan sports 49:30 Serbian speakers in the nba 52:30 Learning
spanish and serbian 55:30 Cassy’s content moving forward