Episode #2: Understanding estate agents, with Mike Cole

Estate agents have had it tougher than most over the last few
years. And funnily enough, not too many tears have been shed
about the fact.


But Imagine Group have been opening up offices while their
competitors are shutting down, so I thought I should speak to the
founder, Mike Cole, about how they're doing it. Turns out it's a
radical combination of employing good staff, marketing properties
properly, and caring about the customer. Who'd have thought!


As well as being required listening for other agents, Mike also
shares how investors can build a relationship with their local
agent to find out about the hottest deals that cross their desk.


See this episode on the Property Geek
site: https://propertygeek.net/podcast/understanding-estate-agents