Business Rundown: The "Creator Economy" Braces For A TikTok Ban

The TikTok ban has been upheld by the Supreme Court. If the
Chinese-owned social media platform is not sold to a U.S. owner by
Sunday, January 19th, millions of consumers and content creators on
the app will need to pack up and find a new platform to post their
videos. The “creator economy” is a multi-billion dollar industry in
America now, so how will TikTok creators be impacted? Lydia Hu
speaks with AirBnb entrepreneur with millions of likes and hundreds
of thousands of followers on TikTok, Brittany Magsig about how the
possible ban puts her livelihood in jeopardy. Later, Lydia speaks
with Anjana Susarla is an Omura-Saxena Professor of Responsible AI
at Michigan State University business school professor Anajana
Susarla about where creators may go after TikTok. Photo Credit: AP
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