Does Leadership involve Storytelling - with Kurian Tharakan

Does Leadership involve Storytelling? ..or can you just boss
people around and expect good results?


Kurian Mathew Tharakan is the founder of the sales and marketing
strategy firm 'StrategyPeak Sales & Marketing Advisors' and a
27-year veteran of the sales and marketing industry. He has
consulted for companies in numerous sectors. Mr. Tharakan is also
the author of the Amazon Bestseller, “The 7 Essential Stories
Charismatic Leaders Tell,” which details how anyone can move
people and mountains with the power of story.


"When someone loses their way, it is almost always because they
have lost their story. When they regain their story, they will
regain their way."

Your people crave purpose and meaning in their lives. As a
leader, your first responsibility is to grant their desire. In
turn, they will give you their hearts and minds. Together, you
will create a destiny. This is what people like Jobs, Gandhi,
Churchill, and Roosevelt all knew.

Charismatic leaders seem to possess an effortless ability to
influence, captivate, charm, and inspire people to action.
Whether it is through grace, passion, or unshakable confidence,
charismatic people can rouse the sentiments and energies of the
people they touch. While not everyone can master charisma, there
is one charismatic tool that any leader can learn — the power of
storytelling; specifically, how to communicate a powerful
strategic narrative. This book will show you how.
______

The book details the story categories all great leaders need to
tell, and the cultural framework they need to infuse these
stories within. Each chapter has several stories illustrating the
chapter topic. Here are three of the author's favourites:

In the chapter on The Enemy We Face we have A Letter from a
Freedman to His Old Master – In the summer of 1864, Union
soldiers freed plantation slave Jordon Anderson and his family,
who were then able to make their way north to Dayton, Ohio to
start a new life. Imagine Jordon's surprise when he received a
letter from his old slave master asking him to return to the
plantation to run its operations. You won't believe the wit and
sarcasm Jordon delivered back in his response to such a
ridiculous request.

In the chapter on Our Identity, Beliefs, and Values, we have A
Twenty-Three Year Delay – Charles Darwin spent five years on the
HMS Beagle as the ship's naturalist. Upon his return in 1836,
Darwin's mind reeled with what he had witnessed and was already
formulating the genesis of two revolutionary ideas: the theory of
evolution and a second theory for how evolution takes place, that
being natural selection. But it wasn't until 1859, twenty-three
years after returning from his voyage, that Darwin published his
theories in the book, On the Origin of Species by Means of
Natural Selection, or the Preservation of Favoured Races in the
Struggle for Life. Why did he wait so long? You may be surprised
by the reason.

Kurian's Website: https://strategypeak.com/ 


Kurian's LinkedIn: https://www.linkedin.com/in/kuriantharakan/
 


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