It Smelled Like Money - The Story of Giorgio Beverly Hills

Giorgio Beverly Hills made Rodeo Drive a fashion destination, and
gave the world an unforgettable perfume. An all-star cast –
Robert Hayman, the son of Giorgio founder
Fred Hayman, known as “The Godfather of Rodeo
Drive”; Dame Zandra Rhodes; author Rose
Apodaca; and Decades owner Cameron
Silver – tells the story of the “quirky” boutique’s
creation, its star-studded heyday and how Giorgio innovated much
that is central to high fashion and retailing today.
Stephen Jones OBE, and perfumers Roja
Dove and David Horner explain how the
Giorgio Beverly Hills perfume became a blockbuster. And host
Bronwyn Cosgrave asks, what comes next for the
luxury thoroughfare?


Podcast webpage: rodeodrive-bh.com/podcast


@rodeodrive


CONTACT


Lyn Winter, Executive Producer, Lyn Winter, inc., (213) 446-0788,
rodeodrive@lynwinter.com.


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