By appointment only, at the House of Bijan

In the early 1970s a young clothing designer named Bijan
Pakzad packed his bags and left Iran, dreaming of
conquering America. Four decades later the building that housed
the original Bijan boutique on Rodeo Drive was purchased by LVMH
for $122 million, and Bijan had become the “world’s most
expensive designer,” sought after by presidents and basketball
stars. 


Bijan’s son Nicolas, CEO and co-owner of the House of Bijan,
takes listeners on a tour of the storied, by-appointment-only
boutique, and explains how he is redefining the Bijan brand for
tomorrow’s customers. He also revisits his late father’s past,
explaining the secrets to Bijan’s success, his love of yellow,
and what he meant to generations of Persian Americans who
decamped to Los Angeles during the Iranian Revolution. 


“He just did the most unbelievable, controversial things that
people wanted to know ‘What's the story here?’,” says
Nicolas Bijan.


Weighing in on Bijan’s “story” is Pari Ehsan,
the Instagram fashion influencer who runs the online platform
Pari Dust; and Porochista Khakpour, author of
Brown Album: Essays on Exile and Identity.


Podcast webpage: rodeodrive-bh.com/podcast


@rodeodrive


CONTACT


Lyn Winter, Executive Producer, Lyn Winter, Inc., 213 446
0788, rodeodrive@lynwinter.com


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