Listen back: It Smelled Like Money: The Story of Giorgio Beverly Hills

Originally published on: May 28, 2020.


Rodeo Drive is reopening and back to a new normal as Covid-19
restrictions are eased. As we look forward to the 93rd Oscars,
which will be broadcast around the globe this Sunday, April 25,
2021, we invite you to listen back to the story of Rodeo Drive
retailer and Giorgio Beverly Hills founder Fred Hayman, who in
1990 took over as fashion consultant to the Oscars, establishing
a dressing service at his boutique, where stars could buy or
borrow clothes for the ceremony and establishing Rodeo Drive’s
indelible ties to film and entertainment. Giorgio Beverly Hills
made Rodeo Drive a fashion destination and gave the world an
unforgettable perfume. The distinctive yellow and white
fronted Rodeo Drive boutique founded by Hayman has been honored
by the City of Beverly Hills in 2019 with a Golden Shield
recognizing the store as an emblematic institution that
contributed to the cultural heritage of the City. Robert Hayman,
Dame Zandra Rhodes; author and curator Rose Apodaca; Decades
owner Cameron Silver; Stephen Jones OBE and perfumers Roja
Dove and David Horner join host Bronwyn Cosgrave to tell
the story of the “quirky” boutique’s creation, its
star-studded heyday and its blockbuster perfume. 





Podcast webpage: rodeodrive-bh.com/podcast


@rodeodrive


CONTACT


Lyn Winter, Executive Producer, Lyn Winter, Inc., 213 446
0788, rodeodrive@lynwinter.com


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