Dog Days on Rodeo Drive: Primping with the Stars

Rodeo Drive brings out the glamor in people – and their pooches –
as leading fashion houses develop lines for pets and the luxury
thoroughfare offers the red carpet treatment to canines and their
pet parents. 


One of the dogs who might be seen strutting his stuff on Rodeo
Drive is Sebastian The Standard, the show-stopping white Standard
Poodle who is a fixture on Instagram and has starred in movies
including Beyonce’s “Black is King”. “The poodle has always been,
for me, my dream dog,” says Allysa Payne, his
pet parent and momager. “I think Sebastian looks like Beverly
Hills to me.” 


Payne talks to host Pari Ehsan about her line of
luxury shoes and handbags, keeping Sebastian camera-ready and why
leading fashion houses are so eager to reach the pet market.
“More and more couples are deciding to have pets instead of
children. And so of course, they spoil them like children, buying
them high quality, pet fashion,” says Payne.


The best place to show the latest and greatest looks is on Rodeo
Drive, which will offer photo opportunities for visitors and
their pets this summer. Field correspondent Jason E.C.
Wright learns more about the BOLD Summer Red Carpet
Experience from Rodeo Drive Committee President Kathy
Gohari. “We are having multiple, experiential photo
moments, where you will be on the red carpet and you will be able
to have your picture captured and to take something back home to
show people that you were the star on Rodeo Drive for the
day.” 


The red carpet opportunity will take place every afternoon from
July 25 to August 21. It goes hand in hand with The Dreamer
experience at the Beverly Wilshire Hotel, offering hotel guests
the opportunity to live life for a day like the stars. Ehsan got
a taste of that experience when she had her hair styled by the
famed Léa Journo at her salon inside the Beverly
Wilshire, A Four Seasons Hotel. Journo shares her amazing life
story which began in Paris, France, where she was one of ten
children and started cutting hair at age fourteen. On being
invited to Los Angeles, she became one of the most sought after
stylists in Hollywood, counting Kris Jenner, Britney Spears, Jane
Fonda and Jennifer Aniston among her stellar client list. Journo
says the secret to her success is finding the beauty in all
women. “I always say every woman is beautiful. You just need to
look at her very well, find her the right color and find her the
right hair. Then she's the queen.”


Season Three of Rodeo Drive – The Podcast is presented by the
Rodeo Drive Committee with the support of the City of Beverly
Hills, The Hayman Family, Two Rodeo Drive, Beverly Wilshire, A
Four Seasons Hotel, the Beverly Hills Conference & Visitors
Bureau, and MCM.


Listen to Rodeo Drive – The Podcast and subscribe, rate and
review wherever you get your podcasts.


Watch moments from the series here and on YouTube.


Check back in regularly for what’s next in the series.


Season Three Credits:


Executive Producer: Lyn Winter


Host: Pari Ehsan


Field Correspondent: Jason E.C. Wright


Scriptwriter and Editorial Advisor: Frances Anderton


Editor and Videographer: Hans Fjellestad


Theme music by Brian Banks


Production Assistant: Grace Fuh


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