Resetting the Clock: Amanda Mille Expands the Richard Mille Family

Richard Mille pioneered a new era of watchmaking with the 2001
launch of the RM 001 Tourbillon, which set a standard for today's
billionaires’ handshake. 


The Swiss company is also a close family business, with sons Alex
and Guillaume involved, and brand direction now helmed by Mille’s
daughter Amanda.


Amanda Mille sat down with Rodeo Drive - The Podcast to talk
about maintaining the image of the world’s most advanced and most
expensive watches, through creative partnerships with ambassadors
including Michelle Yeoh, Charles Leclerc, Nelly Korda, and Rafael
Nadal, who form the company’s extended “family.”


Mille tells host Lyn Winter about a journey into her father’s
business that began with a move to the Middle East and is full of
unexpected moments, like a phone call from Jeremy Strong, Kendall
Roy in Succession, about wearing a Richard Mille watch as an
expression of his character. He said “we need something a bit
more classical in a way, but with a push of modernity,” recalls
Mille. She chose to give the detail-obsessed actor an RM 67-01.
It was perfect. “Platinum, of course, added the kind of powerness
behind Succession and all the stories happening to his
character.”


She also shares the deep creative relationships with the athletes
that sport, literally, Richard Mille watches, helping perfect the
product while performing at their best. “When you have someone
like Yuliya Levchenko doing high jumping, you need to be sure
that the watch doesn't move on the wrist and is still
comfortable…Our partners are the only ones that are able to give
us the feedback that even a machine will never tell you.”


The Mille company is deeply connected with motor-racing, and
sponsors Formula One and Le Mans. Amanda Mille shares her love of
motorsport and driving, and promises to bring the 100% female,
Rallye Des Princesses Richard Mille to California. 


Finally, she talks about the exclusivity of the company’s watches
that involve many years of research and development at the end of
which come very few new pieces. The wait can be long and
tantalizing for people who order one. “We are not laughing at the
fact that people are frustrated at not being able to get the
watch. We know how difficult it is. But we also know how
difficult these watches are to be made,” says Mille.


The Richard Mille Beverly Hills boutique is located on Two Rodeo
Drive at 222 N. Rodeo Drive.


Season four of Rodeo Drive – The Podcast is presented by the
Rodeo Drive Committee with the support of The Hayman Family, Two
Rodeo Drive, Beverly Wilshire, A Four Seasons Hotel, and the
Beverly Hills Conference & Visitors Bureau.


Season Four Credits:


Executive Producer and Host: Lyn Winter


On behalf of the Rodeo Drive Committee: Kathy Gohari


Scriptwriter and Editorial Advisor: Frances Anderton


Editor and Videographer: Hans Fjellestad


Theme music by Brian Banks


Production Assistant: Isabelle Alfonso.


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