La Maison Valmont: A New World of Emotion for the Five Senses

Since the beginning of time, humans have sought the secret to
eternal youth and beauty. One company that believes it has gotten
closer to cracking the code is La Maison Valmont, the luxury
Swiss skincare brand that will open a boutique on Rodeo Drive on
July 15.


La Maison Valmont, founded in 1985, will offer Rodeo Drive
clientele its trademark five collections – hydration, luminosity,
vitality, V-lift and V-firm – designed for young and more mature
complexions. But it plans to elevate the experience with a custom
treatment, called – naturally – the Red Carpet of Valmont, as
well as a new line of perfumes, and additional experiences such
as changing exhibitions of art. 


“When you enter the world of Valmont, which is more than a
skincare brand today, it's a style of life where you really enjoy
the five senses. And we call it a world of emotion,” Sophie and
Didier Guillon told host Lyn Winter, on the latest episode of
Rodeo Drive - The Podcast.  


La Maison Valmont is esteemed for its discreet, five-star
service, and products including $1000 dollar jars of Creme
Merveilleuse made with the DNA of gold sturgeon. Their treatments
and potions are based on “cellular science,” explains Sophie Vann
Guillon, CEO and chief scientist at the brand. This is a form of
skincare developed in Switzerland in which the “natural reactions
and functions of the cells and skin” are rejuvenated by living
cells that are “biocompatible” with one's skin.


 


The company has been shaped by the passions of both its owners.
Didier Guillon, raised in a family of art collectors, has founded
an art foundation at the Palazzo Bonvicini in Venice, Italy. The
foundation organizes residencies at its properties around the
world that “welcome artists or customers who really want to
discover what we are proposing on the art scene. We want to be
different. We want to offer something unique, I would say out of
the box.” He is also curating art for sale at the new salon on
Rodeo Drive; an exhibition by Venice, Los Angeles based artist
Andy Moses is on the docket as the first exhibition. 


Finally, their new location has stirred some flights of fancy,
like the fragrances they are creating from plants cultivated in
Vann Guillon’s alpine garden. Didier Guillon says a famous movie
inspired him to develop, “a fantastic fragrance called Scarface.
It was my fragrance based on violets.” Vann Guillon takes her
cues from LA's coastal splendor and surfing culture.


“Sea bliss! It's a fresh scent with ozonic appeal while reminding
us of the waves of the ocean. It's fresh, and it's a little bit
flowery. So it really fits the Californians.”


Season 5 of Rodeo Drive – The Podcast is presented by the Rodeo
Drive Committee with the support of The Hayman Family, Two Rodeo
Drive, Beverly Wilshire, A Four Seasons Hotel, and the Beverly
Hills Conference & Visitors Bureau.


Season 5 Credits:


Executive Producer and Host: Lyn Winter


On behalf of the Rodeo Drive Committee: Kay Monica Rose


Scriptwriter and Editorial Advisor: Frances Anderton


Editor and Videographer: Hans Fjellestad


Theme music by Brian Banks


Production Assistant: Isabelle Alfonso.


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Visit the website: https://rodeodrive-bh.com/podcast/


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