EFP 205: How To Manipulate Facebook To Win An Election

This is a departure from our regular episodes where we talk about
buying and selling online businesses, the overall industry, and
entrepreneurship in general. 


Today I talk with Michael Erickson from digital marketing
agency Search Scientists about how political operatives use
Facebook and other major online platforms to manipulate the vote.


We cover what were some of the old school ways that
elections could have been manipulated pre-Internet, how big data
is used to drive voters towards your candidate (and away from the
opposition), and how these tactics might be used in Small Town,
USA.


No featured listings or updates for this episode, we'll be back
with that on the next one. I hope this serves as a warning to
anyone who's missed the looming danger of these platforms being
used as a tool to manipulate elections.