How Donation Incentives Can Increase Your Conversion Rates by 20% With Andrew Forman [The Opportunity Ep. 95]

On the surface, discounts may seem like a great way to
boost sales, but over time they erode your profits and can have a
negative effect on consumers' perception of your brand.


So, if not discounts, what tool can you use to entice
consumers to increase their average spend?


Andrew Forman believes donations are the ideal incentive.
Andrew is the founder and CEO of Givz, a tool that gives
eCommerce sellers instant access to hundreds of different
charitable donation incentives without the endless red tape and
paperwork. 


In this episode, Andrew explains how replacing discounts
with donations increases conversion rates and boosts average
order value. It also enhances customer loyalty by helping brands
to be more authentic and socially conscious. According to
Andrew,  


"Discounts hurt growth and come straight off your bottom
line. More importantly, you run the risk of becoming known as a
"discount brand" or becoming reliant on discounts to drive sales.
Alternatively, donation incentives help to increase your average
order value and drive social impact in a genuine and authentic
way."


Andrew shares insights into the challenges brands
previously faced when partnering with charitable organizations
and how this inspired him to create Givz. We also discuss how the
growing demand for social impact will affect the future of
eCommerce, and the various tools and techniques brands can use to
meet this demand. 


If you want to learn how to bounce back from your discount
dependency, then this is a conversation you can afford to miss
out on!
Topics Discussed in This Episode:


Andrew walks us through his entrepreneurial journey so
far (02:36)


What inspired Andrew to create Givz (06:23)


Andrew explains the service that Givz provides
(08:17)


How Givz helps businesses increase engagement, ROI, and
more (16:57)


The "discount drug" and why brands should move away from
discounts (21:39)


Various ways eCommerce brands can be more socially
conscious (23:50)


How the growing demand for social impact will affect the
future of eCommerce (25:45)


The advice Andrew wished he had when starting out as an
entrepreneur (27:46)


How creating Givz has changed Andrew's life
(33:25)


Real-world examples of how Givz has benefited businesses
(38:39)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Givz


Inveterate



Sit back, grab a coffee, and learn how to attract new sales
and increase your bottom line through the use of donation
incentives!