How to Strengthen Your Online Business and Outlast Your Competitors With Greg Elfrink [The Opportunity Ep. 96]

It's been a tough year for the online business industry.
Competition remains steep, aggregators are battening down the
hatches, and Google algorithm updates continue to plague
entrepreneurs.  


But Greg Elfrink, the Director of Marketing at Empire
Flippers, believes that these challenges hide a plethora of
golden opportunities just waiting to be seized by eagle-eyed
entrepreneurs. 


In this episode, Greg explains how online business owners
can build a moat around their businesses to help them ride out
the storm and outlast the competition. He discusses how AI will
impact marketing and content creation moving forward, and the
best way to shield your business from pesky algorithm updates.
According to Greg,


"The number one thing you can do to protect your business
from Google algorithm updates is to build an audience you retain.
So, whether you're growing an affiliate site or an eCommerce
store - build an email list. That is your biggest asset that the
algorithms can't do anything about."


Greg also shares his expert marketing knowledge, revealing
the latest clever marketing trick that caught his attention, the
bad marketing advice you should avoid, and some quick wins that
will take your marketing efforts from good to great.


If you're looking for the inside scoop on the current state
of the online business industry, then this is the episode for
you.


We close out the show with an exciting announcement about
the future of the podcast, so be sure to listen to the end of the
episode!
Topics Discussed in This Episode:


The events that impacted the online business industry in
2022 (04:24)


The opportunities to be found in the doom and gloom
(08:17)


What the online business landscape looks like for sellers
(10:37)


How to protect your business from Google algorithm
updates (17:56)


How AI will impact content creation (22:28)


The most recent clever marketing strategy that caught
Greg's attention (27:20)


The challenges online entrepreneurs are facing at the
moment (30:20)


The quick marketing wins business owners can use to move
the needle (33:54)


Bad marketing advice you should avoid (38:23)


An exciting change to The Opportunity podcast
(48:28)

Mentions:


Empire Flippers Podcast


Empire Flippers Marketplace


Descript


SparkToro


Affiliate World Conferences



Sit back, grab a coffee, and learn about the latest
industry opportunities you can take advantage of!